Financial Guidance Built on Real Experience
We started Fulvaxe because we saw too many Egyptian businesses struggling with financial decisions that should have been straightforward. Since 2019, we've been working with companies across Dakahlia to make finance less confusing and more practical.
How We Got Started
Back in early 2019, I was consulting for a textile manufacturer in Mit Ghamr. They had decent profits but terrible cash flow management. The owner knew something was wrong but couldn't pinpoint it.
After three months of working together, we restructured their payment cycles and cut unnecessary overhead. Nothing fancy. Just honest financial planning that made sense for their business model.
Word spread. More businesses reached out. By late 2020, we had a small team and a clear mission: help Egyptian companies manage their finances without drowning them in jargon or unnecessary complexity.
What Drives Our Approach
We believe financial guidance should be practical, not academic. These three principles shape everything we do at Fulvaxe.
Clear Communication
We explain financial concepts in plain language. No hiding behind technical terms or making things sound more complicated than they are. If you don't understand something we've said, that's our failure, not yours.
Context Matters
What works for a tech startup in Cairo won't work for a family-owned factory in Mit Ghamr. We take time to understand your specific situation before suggesting anything.
Long-Term Thinking
Quick fixes usually create bigger problems down the road. We focus on building financial practices that will serve your business for years, not just this quarter.
Meet the Team
We're a small group, which is intentional. It lets us maintain direct relationships with every client and ensure consistent quality in our work.
Layla Haroun
Managing Director
Layla spent eight years in corporate banking before realizing she preferred helping smaller businesses. She founded Fulvaxe in 2019 and still works directly with most of our clients. She's also far better at explaining tax regulations than anyone should be.
Adham Elshazly
Financial Strategy Lead
Adham joined us in 2021 after working with export-oriented manufacturers. He specializes in cash flow optimization and has a knack for spotting inefficiencies others miss. Outside work, he's probably reading economic history or cycling around Dakahlia.
Our Commitment to You
When you work with Fulvaxe, you get honest assessments. If we think you don't need our services, we'll tell you. If there's a simpler solution than what you're considering, we'll suggest it.
We're not interested in creating dependency or making ourselves indispensable. Our goal is to help you build internal financial capabilities so you can make better decisions independently.
Most of our clients stay with us for ongoing support because they find value in our perspective, not because they can't function without us. That's the kind of relationship we want.
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